In line with our commitment to deliver the best-selling experience to you, we have been working hard to ensure that our site is optimized in the best manner that will allow you to do your business effectively.
With this, please be informed that a modification will be made to the Category Tree in the product listing page on Seller Center.
Why Are We Doing This?
- To make the category tree simpler and improve the accuracy of product description.
- To allow you to list your products in a more relevant category so that your products get more exposure.
Why Is It Important?
On average, 36.7% keywords searched by Lazada visitors are category related keyword, thus it’s important for you to list your product in accurate category. With more accurate product description, external consumers will be able to find the right product, and this will guide their purchase decision easily.
Modification Timeline:
Category Tree will be updated by 27 September 2019.
What Do I Need To Know?
After the category tree has been updated, do not be alarmed if you find existing product that are still under the old category. These products are still visible to customers and still purchasable. Our tech team will help you to perform a one-time product migration from the old category to the new category by early October. There will be no impact made towards the Lazada 11.11 and 12.12 Campaign.

Is There Anything I Should Do After Category Tree Change?
Although changing the existing product category are all done on the back-end, you can always make changes to the existing products’ category in Seller Center.
You can change your category, find out how below!

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